Dubai, December 14, 2009: International retailer Giordano adopts a new approach to the apparel world, re-evaluating product lines and focusing on the essentials. While business continues to grow at a steady rate and expansion plans continue, Giordano’s essentials product line, Giordano Junior and BSX presents strong growth opportunities.
During November, the Group experienced double digit growth across all brands; a clear indication that key markets are demonstrating signs of recovery.
“The growth in these brands reflects consumer preference towards segmented clothing brands that cater to specific needs. The retail world has seen dramatic changes with consumer patterns changing rapidly. In times like this, a corporation needs to evaluate its stance, incorporating lessons learnt and investigating new business possibilities. The Middle East market is very dynamic and gives us the flexibility to explore new avenues or even revisit past successes,” said Ishwar Chugani, Executive Director, Giordano Fashions LLC. “Our new essentials range is a renewal of our strongest assets, our understanding of function and form, a selling point to customers who look for durability and quality.”
Renowned for their quality, both in their products and services, Giordano’s 2009 strategy has helped them focus on the values that have served the brand well – Quality, Knowledge, Innovation, Service and Simplicity. Earlier this year, Giordano was awarded Best Service Performance Brand by the Department of Economic Development in Dubai as part of the Dubai Service Excellence Scheme. “It is key not to compromise on service standards and maintaining a dialogue with customers. We believe that going that extra mile gives a brand the edge over the competition,” added Chugani.
Chugani commented that despite the market, Giordano’s expansion plans in the Middle East are still moving onward. Having opened 21 stores during the year, the company’s presence in India continues to grow stronger adding seven stores and three shop-in-shops this year and a further five stores in the pipeline.
This year, Giordano also opened two more stores in Armenia and one more in Tbilisi, Georgia and plans are currently being finalized to open stores in Syria, Libya, Tunisia and Iraq. Giordano‘s first store in Damascus, Syria will open before the end of 2009.
With a global presence of 2000 stores, Giordano has grown into one of the leading retailers in casual apparel and has maintained and equally strong position in the Middle East.
While re-aligning the business strategy was a key objective, Giordano also made the effort to support the community and reinstated, Giothon, a community driven initiative introduced in 2002. Giordano is committed to making a positive impact on the community, and this year through Giothon and in conjunction with the Philippine Business Council, over AED 525,000 was raised in aid of the Philippine flood victims, “No matter what our individual situations maybe, when it comes to reaching out a helping hand, we all need to pull together and do our bit. This is why we started Giothon and this year has been our most fulfilling edition yet.”