Dubai, UAE, February 16, – This spring, Giordano Junior inspires kids to go green with its new collection that aims to raise awareness to be more environmentally friendly. The collection is designed to encourage kids to learn more about ‘reduce, reuse and recycle’ principles.

Ishwar Chugani, Executive Director of Giordano, said “Protecting the planet has always been a priority and it is important to teach children to be eco-conscious. Our new line adds a playful side to being environmentally active with the hope that it will encourage children to join the green movement.”

Eco-trends are becoming increasingly popular among children. Children’s books author and environmentalist, Karen Farmer, mentions that children feel empowered by participating in a green movement and it is vital for them to sustain those habits for their whole lives.

The collection prompts children to be more aware of their environmentally conscious habits of saving energy and not wasting natural resources. Bright and bold coloured plaids, stripes and knit patterns give the range a visual edge. Sunny yellow, clean white and bright green dominate the range and brings life to the eco-look.

For lively boys, vibrant polo shirts with both thin and wide stripes create an energetic look. Earth coloured roll up pants and cuffed shorts adds a more relaxed and comfortable feel, while a cool cut hat completes the green theme.

This season, the “girly-look” is back. Nature fans can choose from a range of skirts and pants detailed with delicate and colourful floral patterns complemented by tunics in natural tones. For the more eco-friendly girl eager to spread word the line includes graphic tees that shout out slogans of ‘Earth, Love, and Happiness’.

“With Giordano Junior’s spring collection children can step into the eco-look while still being their fun and playful selves. Vibrant and energetic the range marks the beginning of eco-friendly fashion that is without a doubt the most rapidly growing lifestyle trend,” concluded Chugani.