Dubai, UAE, June 26th, 2009 – As the blazing heat approaches, Giordano launches its linen collection, the ideal fabric to survive the high temperatures this summer, with natural colours and cool textures. Giordano’s linen collection is designed to keep the wearer cool and relaxed.
“Linen is organic and versatile when made into fabric, allowing us to create garments that are light, breathable and comfortable during summer. It is one of the strongest natural fibres and is appreciated for its ability to ease the heat. Made from the fibres of the flax plant, it can be weaved into various textures ranging from soft and cool touch to elegantly creased drape. The fabric has a high natural lustre and its natural colours include ivory, ecru, tan or grey.” said Ishwar Chugani, Executive Director. Giordano ME.
Giordano’s summer colour palette include linen’s natural hues as well as smoke, brown, eclipse and pastel shades of pink, yellow, ice green and aqua. Combined linen and soft cottons, Giordano have designed a range of shirts and tops with the washed and worn finish and natural bases. The brand has also introduced a special edition of solid, striped and checked linen shirts in white, corn, aqua, ice blue and indigo.
The collection also includes cotton weathered blazers and light weight fine gauze sweater knits as well as khakis and light weight enzyme washed denims.
“We’ve created the essentials for the summer designed to withstand the heat and also incorporated an element of nature. Linen is the smart thing to wear this time of year and our collection ranges from casual and smart wear for work and play, so that keeping cool remains the priority through out the day,” he added.